Enthusiast Auto Group
Migrated a specialist BMW dealer and restoration shop off Webflow onto Next.js, with a Payload-modeled vehicle inventory, member accounts, and transactional email.
Enthusiast Auto Group is the leading BMW preservation facility in the country: acquisition, restoration, and sale of iconic M cars out of Cincinnati. Webflow could hold the brochure, but not a live vehicle inventory with detail pages, saved-vehicle garages, member accounts, and an editorial section the shop publishes to constantly.
I handled the migration, launch, and setup: rebuilding the site on Next.js, modeling the inventory, services, and editorial content in Payload CMS at /cms, backing it with Neon Postgres, wiring Resend for transactional email on inquiries and account mail, and standing up an /admin area the team uses to manage listings and content. The rebuild also brought a round of UI and UX enhancements to the browsing and inquiry flows.
What shipped
- Webflow → Next.js migration with a real inventory catalog, vehicle detail pages, and member accounts
- Payload CMS at /cms driving inventory, services, and the “Under the Hood” editorial section
- Neon Postgres behind listings, accounts, and saved-vehicle garages
- Resend for transactional email on vehicle inquiries and account notifications
- A custom /admin area for managing inventory and content post-launch
From the process
